Back to Basics
In a market where we are constantly trying to reinvent ourselves, sometimes we need to simply go back to the basics. Whether looking for likes and smiles from people we may not know, looking for ways to brand our businesses, attract more customers, and spending thousands of dollars trying to do it, there is no doubt we are in a different era. 10-12 years ago, my wife had taken the kids to Chick-fil-A for lunch, in her words, as an escape for the boys to ramble the jungle gym and a break for her. Juggling three kids that day and [...]